In an increasingly digital world, finding fresh and innovative ideas to make your brand stand out from the crowd is crucial. Video marketing is not a new concept, but it is certainly one that is proving to be an increasingly strong and powerful marketing tool. If you are still not convinced, here are 3 key benefits of video marketing and why you should adopt this strategy for your brand.
Build brand awareness
Videos are a medium that can build personal and engaging connections quickly. Thus, they are effective in helping your brand attract new consumers and reach new audiences. Tailoring your video content to a specific target group allows for audiences to familiarise themselves with your brand. When consumers have seen your videos, they are more likely to recognise your brand in the future. Ultimately, brand awareness and recall can increase brand loyalty as it motivates consumers to select your brand over other competitors in the market.
The secret to getting your brand’s name out there is to create content that is shareable. When something piques the interest of an individual or leaves a lasting impact, they are more likely to share this with those around them. With an average of 9 in 10 mobile video consumers sharing videos with others, your brand’s video has a greater shareability than written text.
Videos are incredibly evocative as they employ both sound and visuals to capture and retain audience’s attention. A study by Forbes has found that viewers retain an average of 95% of a message when they watch it on video, and only 10% when reading lengthy descriptions.
Moreover, commercial videos typically have an engaging narrative that allow the audience to relate to the said product or service. A compelling storyline has the power to create an emotional connection with the audience, which increases the probability of them carrying out the intended call to action after viewing your video.
What’s more, according to Mist Media, having a video on your company’s website also increases the duration customers spend on the page by 88%!
Tap into a large pool of clients
Adopting video marketing as a part of your strategy allows you to tap into a large pool of potential customers. Especially in recent years, due to the pandemic, people all over the world are spending more time online.
Studies have shown that 96% of consumers have increased their online video consumption in 2020. In fact, it is estimated that an individual typically spends an average of 100 minutes each day watching videos online. Just on YouTube alone, there are approximately 1.9billion users monthly! Hence, video marketing is an effective tool to grow your brand as it allows you to reach out to a larger demographic.
Consumers are growing increasingly reliant on video content to help them explore products and services, and utilising them to make informed decisions. Videos have the ability to appeal to a wide audience and can help build brand recognition and loyalty. Furthermore, the ease of shareability of videos allow for brands to expand their reach to new audiences.
Engaging an impressive film production company that can help you create exemplary videos for your brand is something worth considering. Here at Emergent Films, we take pride in our expertise in crafting extraordinary video content. We offer corporate and commercial video services in Singapore and are committed to transforming your ideas into a reality. We are a dedicated team who will be with you every step of the way – from conceptualising ideas to the final delivery.
Drop us a message and let’s create remarkable content to grow your brand.