According to research conducted by the University of Missouri, the average time people spend on a website reading written content is approximately 5 to 6 seconds. Thus, if you are only relying on written copy alone, then you are likely missing out on the opportunity to better communicate and present the features of your product or service.
With such a short window to grab your audience’s attention, it is vital to put your best foot forward so they would be compelled to stay for longer. Explainer videos offer a creative solution to communicate your intended message in an engaging way – without the need for a lengthy written copy.
In this article, we break down 3 reasons why your company needs explainer videos.
What are explainer videos?
Before we delve deeper, it is crucial to understand what explainer videos are. In essence, explainer videos are an excellent method to simplify a complicated concept, make your marketing messaging more memorable, and enhance retention rates.
Typically, there are two types of explainer videos – animated and live-action. Animated explainer videos explain a product’s distinctive characteristics through demonstrations with characters (human or non-human). Live-action explainer videos are filmed with the help of humans – for instance, interviews with staff or actors to explain and demonstrate a product’s benefits. Sometimes, explainer videos can be a hybrid of both forms. Explainer videos are usually created to be included on a company’s website, but they can be posted on other platforms as well.
The value of explainer videos for your business
Regardless of whether you are looking to use explainer videos as a tool for internal or external communication, it is no secret that they can do wonders for growing your company. Here are 3 reasons why you should incorporate explainer videos for your business.
1. Grab your audiences’ attention and engage them deeper
In today’s digital age, attention is an asset. But how do you get the attention of your audience during a time when the market is growing increasingly saturated?
The answer to this question is a compelling explainer video.
A recent study by MarketingSherpa has also found that people spend 100% more time on a webpage if there is a video. Traditional online information, such as written content, attracts the brain far less than entertaining videos. When people see a captivating video, their mind tells them to watch it. Videos have the ability to pique your audiences’ interest and encourage them to stay on your website.
2. Boost conversion rates
Besides engagement, research has also found that 81% of people are more likely to purchase a product or service after watching an explainer video, as opposed to reading written content.
However, it is worth noting that explainer videos can be used to not only directly increase sales, but also to attract visitors to sign up for a newsletter, a free trial and more. Whatever your intended message may be, explainer videos have been proven effective in getting audiences to perform your desired call-to-action.
3. Improve SEO and increase web traffic
Did you know that videos can significantly increase your web traffic and help you rank higher in search engines?
Search engines tend to favour web pages that have a combination of text, graphics, and video. Users are 50% more likely to find your website if you integrate videos into your content.
Moreover, if the video is fascinating, people will spend more time on your page. This will send more good signals to search engines, resulting in an increase in your organic traffic and rankings.
One of the best things about organic traffic is that the people that come through search engines are extremely targeted. This implies that if your material is valuable to them, they are more likely to engage with it and buy your items.
And there we have it, 3 of the top reasons why your company needs explainer videos. Now that the benefits of this excellent marketing tool are established, it is time to partner up with an impressive production company in Singapore to translate your ideas into a reality. For a fruitful collaboration, be sure to check out the questions to ask a production company before hiring them.
If you would like to create an explainer video for your business, we would love to help. As one of the top film production companies in Singapore, Emergent Films provides quality video production services – including both commercial and corporate videos. Having worked with some of the most reputable brands, such as FairPrice, ONE Esports, Riot Games and more, we are well-equipped with the expertise, knowledge, and skills to craft the most exceptional of videos.
Contact us today for more information on our commercial or corporate video services.