5 Essential Types Of Videos Every Business Needs To Thrive

The days where only the largest corporations could afford video strategies are long gone. These days, most people prefer to learn about goods and services through video content, which has taken the internet by storm. Videos are a great way to advertise products and services, convey the value of your brand, and build a relationship with your audience.

However, given that there are so many options out there, it may be overwhelming or challenging to decide which type of videos your business should create. To help you out, we have compiled a list of 5 must-have videos that every business needs to thrive.

1. Explainer videos

Explainer videos are one of the first types of videos you should include. Explainer videos are brief films that give a general overview of the goods and services offered by your business. These videos are usually placed on the home page or landing page of your website.

Since these videos may be a viewer’s first exposure to your company, in order to keep the audience engaged throughout, avoid going into great detail and instead stick to a broad summary. Some of the benefits of explainer videos include improving SEO, boosting conversion rates and more.

2. Company profile video

Every company has its own unique story and culture. This type of video showcases the core of what your company is about and what you really care about. Company profile videos allow a viewer to see the human aspect of your business and learn more about its history, purpose and vision.

In other words, company profile videos help bridge the emotional gap between your business and your audience. Regardless of what you choose to feature in your company profile videos, what is most important is that you remain authentic. After all, this type of video speaks volumes about your company!

3. Commercial videos

Are you finding it difficult to explain the products or services your business offers in a succinct way? Or are you perhaps looking for a creative way to ramp up your marketing efforts?

Whatever your reason may be, commercial videos are designed to bring to light the key highlights of particular products and services to convince customers to purchase them. Typically only 15 to 60 seconds long, commercial videos aim to elicit specific emotional responses from viewers and will include a call-to-action at the end.

4. Client testimonial videos

Smart marketers know that the most convincing and trustworthy communications do not come from email campaigns or sales representatives. Instead, they are provided by happy clients!

Including video testimonials from your past customers is proven to have a significant impact on how consumers behave. Why? Simply put, consumers are more inclined to buy a product that other consumers have previously purchased and enjoyed. If others believe in your brand, they will as well.

According to research, 92% of consumers indicated they consult customer reviews before making a purchase. Additionally, over 70% of the consumers surveyed stated that watching excellent video testimonials enhanced their trust in the company.

5. “How-to” videos

If your business sells any type of product, a product instructional video is essential. Written instructions could or might not be read, and even if they do, misunderstandings often arise. Nothing compares to seeing instructions be demonstrated in a video!

Videos that demonstrate your product in use and highlight the ways it differs from or outperforms the competition are every business’s secret weapon. People who are not yet sure whether to acquire your goods will see these “how-to” videos as you intended and how the outcomes can make their lives better.

“How-to” videos are excellent for reaching prospective customers while they browse online using real-time targeting. They are also ideal for customers who have bought the product and are trying to figure out how to utilise it properly. We recommended including the video on your website’s page as well!


And there you have it – the 5 essential types of videos that every business needs to thrive. If you are looking to outsource commercial or corporate video services, look no further.

Emergent Films is the fastest-growing production company in Singapore and we are committed to delivering only the best for all of our clients. We take great satisfaction in our ability to create exceptional video content with the most stunning graphics and gripping storyline. You can be confident that we have the knowledge and abilities to elevate your video content since we have worked with and produced material for well-known companies like FairPrice, Riot Games, and ONE Esports.

Get in touch with one of the best film production companies in Singapore today, and let us help you bring your vision to life!

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