Working with a film production company for the first time can be an exciting yet slightly confusing experience. Why confusing, you may ask? Well, the latter will most likely be due to the barrage of new video production terminology that you might hear -- starting from the initial talks up to the delivery of the final cut.
While it is not necessary to know what all these terms mean and what they entail, it allows you to get a grasp of the fundamentals to work effectively with the video agency. Given how essential communication is for a fruitful collaboration with a video agency, it is helpful to brush up on your filmmaking vocabulary. What's more, engaging video agencies for your brand's video content strategies will most likely not just be a one-time deal. So, let us share a brief overview of these terms, starting with the 3 stages of the video production process: pre-production, production, and post-production
Pre-production, also commonly known as 'pre-pro', is defined as the work involved in creating a product, especially video content or broadcast programs, prior to the beginning of full-scale production. Producing video content doesn't just happen in a snap. It takes a lot of planning -- addressing the many elements that make up video production. A few of these elements include:
Equipment and crew
Shot list, and more
Thus, pre-production is essentially building a strong foundation for the rest of the production process to go smoothly. Of course, it is undeniable that having a strong concept is integral to any successful video. But spending enough time in pre-production to nail that concept is just as important! It is the one step that should never be rushed or overlooked in the production process.
Production is when the actual filming takes place. In this stage, the video production agency you've partnered with will put all the finalised plans from the pre-production stage into motion. Equipment, crew, talent (actors), essential props, and all other elements will be gathered to the shooting location to capture the necessary footage.
Moreover, if your video content includes certain elements such as animation, motion graphics and voice-overs, such material will also be produced during the production stage. Lastly, the quality of the footage captured in the production stage can only be enhanced not entirely corrected in post-production. Thus, it is imperative that the company you choose to engage has the qualities of an impressive film production company to produce works of the highest quality.
Post-production, often referred to as just 'post', is the work done on a film or video after the filming and recording stages conclude. This is where the film production company organises, cuts, colour-corrects, audio mixes, and edits the footage captured in the production stage. Post is essentially where footage gets constructed -- the final touches and elements that make the video truly pop, are incorporated into the final product.
The video production process can generally be summed up into three segments: pre-production, production and post-production. Knowing these key terms should allow you to be more familiar with video creation, but there is always more to learn. If you're in search of an exceptional film production company in Singapore that would be more than happy to work with you every step of the way to deliver up to your expectations, Emergent Films is the right choice for you.
At Emergent Films Singapore, we settle for nothing less than the best in filmmaking. Driven by our passion and aided by our expertise in creating impactful video content, we produce works that wow audiences and leave a lasting impression. Our portfolio boasts collaborations with other prominent brands, such as FairPrice, Riot Games and ONE Esports.
Reach out to us today and let us take the first step in translating your ideas into reality.