According to statistics, there has been a sudden surge in the number of people watching videos online. Research suggests that online users spend an average of 100 minutes watching videos on Facebook, Instagram, TikTok, and YouTube. Over 90% of businesses claim they gained new customers from different video content uploaded on social media to corroborate that data.
When the pandemic put the world at a standstill, the digital marketing world took advantage of the fact that people were cooped up in their homes. To say that they used different video content to boost their brand visibility and increase their revenues would be an understatement.
Two of the most popular videos created by production companies to promote businesses are corporate and commercial videos. Both terms are often used interchangeably, but the truth is, they are two very different types of film production.
So, what exactly is the difference between the two?
These are videos curated by film production companies in Singapore to focus on the business itself. Their main aim is to improve a brand’s visibility and get prospective customers invested in the company’s culture and vision, making them more likely to engage with the company. Company profile videos and promotional videos are just some examples of the types of corporate videos available.
An experienced company that offers corporate video services can illustrate a company’s ethos and culture, including what they offer. They can also showcase a business’ story – how it came to be, where it all started, etc. Aside from enticing potential customers to patronise the brand, these videos can also be used in recruiting various talents to become part of the company.
A company can also use corporate videos to demonstrate its social responsibility and new business strategies that will benefit the environment, community, and stakeholders. In other words, corporate videos are brand-focused for B2B marketing and primarily focus on expressing a company’s identity.
As the name suggests, commercial videos produced by companies specialising in campaign video production are used for advertising goods, services, events, and more. They are also more common as compared to corporate videos, since they can be seen almost anywhere. These videos are created to show how certain products or services will solve common consumer problems. They are also designed to highlight specific merits to convince more customers to buy particular products and services.
Commercial videos can better explain how certain processes work, making consumers more informed about specific products or services. They can also feature clients who have experiences to share about their goods or services. They are made to effectively market or advertise whatever it is a company is offering to its target market. Simply put, promotional videos are consumer and sales focused.
Moreover, corporate videos are designed to be short, typically between 15 to 60 seconds. This is because this type of video should elicit specific emotional reactions and responses from the target market.
Any business can use corporate and commercial videos to strengthen its brand’s presence and inform buyers about its products and services. To ensure that your marketing videos effectively entice customers or clients to do business with you, it would help if you hire the best production company in Singapore.
At Emergent Films, we are committed to helping you build and reinforce your brand through the compelling and impactful videos we create. With a solid crew that has been in the industry for 5 to 6 years, we are well-equipped with the experience and expertise in creating exceptional corporate and commercial videos. We strive to be with our clients every step of the way – from the brainstorming process to the final delivery.
Drop us a message today and let’s work together to translate your ideas into a reality.