There are several types of videos every business needs – from detailed company profile videos to captivating commercial videos. It is no doubt that videos are effective marketing tools that make learning about a brand or product so much easier as compared to reading about it. As a matter of fact, 72% of users prefer watching a video about a brand or product over reading text. This is why video marketing has become so popular in recent years. Because of this, marketers need to ensure that their campaign videos can effectively increase conversion rates.
Storyboard – an essential pre-production tool
A storyboard is composed of a sequence of frame-by-frame drawings depicting various scenes for a piece of video content, be it for a corporate video, product teaser, or commercial video. Sketches like that of a comic book are made to elaborate and detail a video’s narrative. This helps marketers demonstrate the flow of the story that video content is intended to tell. In other words, the objective of a storyboard is to develop a sequence of actions in the most compelling and visually appealing way to maximise public engagement.
A storyboard is a planning tool that helps film production companies in Singapore depict the flow of a video’s storyline. A storyboard assists the film director and crew in the actual production and helps ensure that all objectives are met.
Storyboarding is a crucial part of the marketing process as it gives marketers the opportunity to plan campaigns strategically. You can add stimuli in your storyboard to gain the thoughts and emotions you want to invoke from the respondents or viewers. Stimuli can act as calls to action, which is why they must be added prior to the production stage through a storyboard. Storyboarding is an essential step in developing videos that draw an audience’s attention in the first few seconds after they press the play button.
Elements of a good storyboard
A clear goal
In everything you do and in every plan you make, it’s crucial that you have a clear goal in sight. Do you want to reinforce your brand identity? Do you intend to promote a product? Do you want to educate your target audience? Think about how you want your audience to feel after watching your video, be it inspired, empowered, informed, or something else.
You and your team should develop as many potential storylines for your video. A production company that offers commercial and corporate video services should be able to help you brainstorm various ideas for your storyboard to effectively convey your intended message. The more options you have to choose from, the faster you’ll come up with the best storyline for your videos.
A script will act as a guide for your storyboard, making it flow smoothly from start to finish. It would help if you had a well-thought-out script that’s simple and easy to process. It also needs to be helpful to your audience to ensure that your content will be able to connect with them, encouraging them to respond to your calls to action.
Suitable visual style
Visuals set the right mood, tone, and overall vibe for your video content. Will it be animated or live-action? Will the tone of the video be serious or fun? Will it be light-hearted or educational? The answers to these questions will be your guide to choosing an appropriate visual style, which will dictate other elements for your film, including costume, location, and decoration choices.
Creating awe-inspiring and thought-provoking video marketing content isn’t easy. Thus, it helps to work with a company that specialises in corporate and campaign video production in Singapore, like Emergent Films.
Emergent Films is the fastest growing production company in Singapore that is committed to translating your ideas into a reality. We have had the pleasure of working with some of the most reputable brands across various industries – including Riot Games, ONE Esports, FairPrice Group and more. Get in touch with us today to discuss your video needs!