August 10, 2022

Fool-proof Tips To Create An Awesome Product Launch Video

As a manufacturer, you spend substantial amounts of money on workers, raw materials, and other resources to create the perfect product. Aside from that, you likely also put a lot of time, energy, and effort into making the desired product.

Creating a product is rather challenging and time-consuming. This is why it’s only imperative that you invest as much time, energy, and effort into presenting your new product to the public. One way to do this is to commission a trusted film production company in Singapore to help you translate your ideas into a convincing product launch video that will build brand awareness and promote your new product.

To successfully promote a new product, you need a brilliant product launch video highlighting its key features or specifications and explaining how it can solve your audience’s perceived problems.

Here are some fool-proof tips on how you can make your product launch video as effective as can be.

Start with a good storyboard

A good storyboard is one of the most essential pre-production fundamentals because this is where all the crucial elements of a compelling product launch video will be decided. The storyboard will also determine the flow of the story, helping you point out the things that don’t sit well with the outcome you are aiming for.

Make it an attention-grabber

A marketing video can only be deemed successful if your target audience is able to connect with the story it is narrating. Therefore, you need to ensure that your video has mastered the art of storytelling so that it piques people’s interest from start to finish. Aside from that, it should also evoke the thoughts and emotions that will bring people closer to your brand.

Use engaging music

Background music plays a pivotal role in every marketing video. For one, it sets the right mood for the clip, which would leave a musical imprint in people’s minds. For another, it makes your content more noticeable, and much more appealing. Plus, engaging music goes hand-in-hand with your video as it makes the storytelling more powerful and effective!

Make it viral-worthy

Nowadays, social media has the power to bring a brand’s visibility to greater heights, especially with the rise of social media platforms such as TikTok, YouTube and Instagram reels. If you are looking to garner lots of shares online, your product launch video should appeal to those who frequent social media platforms. An experienced company that specialises in campaign video production in Singapore, like Emergent Films, can help you create compelling content that is incredibly shareable.

Make it informative

Aside from being attention-grabbing, your product launch video should also be educational. After all, it should make your audience understand and appreciate what your new product can do for them even before they are able to get their hands on them. Hence, don’t forget that you should highlight the essential features that will make your product stand out from the rest of your competitors.

Create a buzz

Your product launch video should build anticipation for your new offering and gather valuable insight from early users. It should create momentum to get your target audience excited about what’s coming.


In summary, a product launch can only be successful if it creates a personal connection between you and your audience through the message it conveys. Therefore, it has to be exciting, engaging, educational, and viral-worthy to ensure that it effectively introduces a new product that people will instantly love.

A product launch video requires time, energy, resources, and expertise to ensure that it serves its intended purpose. It would be incredibly beneficial for you to seek professional help from film production companies in Singapore to ensure that the job is done as efficiently and effectively as possible.

Emergent Films is the fastest-growing production house in Singapore. We are dedicated to helping all our clients turn their visions into a reality with our impeccable commercial and corporate video services. We pride ourselves in our unique creative concepts that will help your brand stand out from the crowd and are with you from start to finish. Get in touch with us today to learn more!

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