Fairprice

Fairprice - Firsts

key highlights:
UGC
Lifestyle
client
Fairprice
commissioned by
Fairprice
production
Emergent Films

The FairPrice Firsts video spearheaded NTUC FairPrice’s efforts to highlight the lives of Singaporeans during the Covid-19 pandemic and how infection prevention efforts changed the ways in which they lived. EF® compiled user-generated content from individuals and families going braving the pandemic in Singapore.

User-generated Content
director
Mark Sim Young
DP
Kenan Liew
exe. producer
Kenan Liew
producers
Marco Liao
1st assistant director
full crew  →