February 23, 2022

5 Essential Types Of Videos Every Business Needs To Thrive

The days where only the largest corporations could afford video strategies are long gone. These days, most people prefer to learn about goods and services through video content, which has taken the internet by storm. Videos are a great way to advertise products and services, convey the value of your brand, and build a relationship with your audience.

However, given that there are so many options out there, it may be overwhelming or challenging to decide which type of videos your business should create. To help you out, we have compiled a list of 5 must-have videos that every business needs to thrive.

1. Explainer videos

Explainer videos are one of the first types of videos you should include. Explainer videos are brief films that give a general overview of the goods and services offered by your business. These videos are usually placed on the home page or landing page of your website.

Since these videos may be a viewer’s first exposure to your company, in order to keep the audience engaged throughout, avoid going into great detail and instead stick to a broad summary. Some of the benefits of explainer videos include improving SEO, boosting conversion rates and more.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.