March 1, 2022

Elevating Your Video Content: 5 Fundamentals To Get Right

It’s easy to forget just how much potential video can offer as a medium -- whether it’s delivering captivating stories or promoting quality products and services.

Producing video content is often perceived as the functional and simple process of “plan, point, and shoot”. Simply following this universal production process will certainly result in a video that does the job.

However, if you intend to create striking commercial videos or riveting film pieces, you’ll have to make a conscious effort to elevate each step of the production process. Here are 5 basics to get right if you want to produce exceptional videos.


Lighting is one of the key fundamentals in any video. Unfortunately, many video production agencies do not use lighting beyond its functional purpose. However, with just a sprinkle of imagination, lighting has the potential to offer so much more.

If you are looking to create stunning visuals and make a bold statement, you might want to take a considered approach to lighting. By using lighting creatively, you can evoke a certain feeling in your audience. Lighting has the power to draw the viewer's eyes, and injects beauty, intrigue and drama into a scene.


Perhaps it is because creators tend to focus too much of their attention on the visuals of a video that they tend to neglect sound.

In truth, sound and its role in a video are just as important as visuals. Sound has the ability to immerse your audience in a unique world and add impact, tension, suspense, humour, and more to what is happening on screen.

In short, sound is integral to the creative process, as it can completely transform the viewing experience. Sound adds another level to the production value of a video, intensifying the immersive nature of the production.


Unlike sound, music is one of the elements that often gets overused in video production -- serving as a quick and easy way to fill as background noise.

Modern content creators now have access to music libraries -- filled with numerous tracks from every genre imaginable. To make the most out of music in your video content, it is recommended to select possible tracks to be used early in the production process instead of at the end of the edit.

Pay close attention to the role of music in your film from the start. Given the right space, music can sometimes convey more than words can. By viewing music as an intrinsic component of the video, one can easily unify the production style of the video. Music doesn’t just have to be a background track.

Colour grading

Colour grading is the post-production process of improving the appearance of an image to create the desired effect. Various elements such as contrast, colour and saturation may be enhanced to give your video a cinematic polish.

Access to correction and masking tools allow for precise control over where viewers’ eyes should be drawn to. Though cameras are incredibly advanced, there is no way for the camera to know what type of video it is shooting. Colour grading allows you to create images that fit the story you are telling with your video and overall creates a coherent video.  

Art department

The art department refers to the costumes and props used in the video. The choice of setting and props shown in the video help create the world you want your audience to be immersed in.

Interestingly, the art department goes hand in hand with colour grading. Establish a colour palette at the start of the production process. Choosing the right accent colours for your props will draw the viewer’s attention to the right places. Then in the post-production process, introduce colour grading to amplify the scene’s eye-catching visuals.


Admittedly, it does take an established background in filmmaking to know how to get the most out of each of these elements to produce riveting video content.

So, if you require some assistance in making your vision come to life, consider engaging a professional film production company. Selecting an impressive film production company can help you create a video that ignites a spark in your audience.

At Emergent Films, we take pride in our expertise in crafting exemplary video content featuring the most stunning visuals and compelling storytelling. Having collaborated with and created content for prominent brands such as FairPrice, Riot Games and ONE Esports, you can rest assured that we have the proven experience and skills that will take your video content to the next level.

Contact us today, and let’s transform your ideas into a reality.

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

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