July 8, 2022

How To Create An Effective Video Marketing Strategy For 2022

In a previous article, we had covered the reasons to adopt video marketing for your brand. It is no secret that when done right, video is an extremely powerful marketing tool that can drive plenty of sales and engagement for your brand due to its shareability in this digital era.

While many may be aware of the benefits of video marketing, few know how to implement it properly. If you are looking to use the potential of video content to grow your brand, it is advised to first create a comprehensive video marketing plan. In this article, we discuss the steps to creating an effective video marketing strategy for your brand this year.

Do your research

The same procedures for creating any marketing campaign, including defining your target audience and their interests, goals, and obstacles, apply to video marketing as well. Hence, before you delve deeper, it is crucial to conduct thorough research market research.

Begin by setting objectives – what would you like to achieve through your video campaign? When crafting this goal, there are various factors to keep in mind, such as defining your target audience, conducting competitor content analysis, conducting research on the current trends and defining the specific message you would like to convey.

Doing ample research lays the foundation for an effective video marketing strategy as it allows you to gain key insights that will enhance your understanding of your business and its needs.

What type of video should you create?

After you have done your research, the next step is to decide what kind of videos you are looking to create. Understanding when to use each sort of video material is crucial because there are several varieties that may be used for marketing.

Typically, the types of videos available are split into two broad categories – corporate and commercial videos. Corporate video services focus on creating a video that boosts a brand’s visibility and spreads awareness of a company’s vision and mission. On the other hand, commercial videos are used for advertising products, services and even events.

The type of video you choose would largely depend on the purpose or goal you have set out for your video marketing campaign. Are you looking to promote a particular good or service? Or are you looking to spread awareness of your brand’s story?

Time to get brainstorming

The ideation phase of any video marketing strategy is crucial since it’s when all the planning and research are brought together. The objective of this step is to explore as many potential choices as is practical. You should now go from identifying and detailing customer problems to outlining potential remedies for these issues.

There are various techniques to generate video ideas, including brainstorming sessions and the use of mind maps. We would also recommend adopting an audience-first approach, where you focus on developing ideas that would resonate with your desired target audience.

If this all sounds too intimidating and overwhelming, fret not! Many film production companies in Singapore, such as Emergent Films, are equipped with the experience and expertise in the art of storytelling and can help you ideate compelling video content concepts.

Transform your ideas into a reality

With a plan solidified, it is time to get into the production process. For those who do not have the time, manpower, resources or knowledge to create your own videos, it would be best to engage the help of a reputable production company in Singapore.

The main advantage of outsourcing video production services is having access to professionals with a wealth of knowledge and expertise. It will also save you a ton of time and money as you would be able to focus on other aspects of your business whilst the video production company of your choice helps you create a shareable yet engaging video that is sure to pique interest in your brand.

Following the final delivery, an analytical evaluation of your video’s success is the last phase in the video marketing process. Success depends on your ability to identify the metrics you must monitor and how you will utilise this data to assess whether or not your films are effective. This kind of information will illustrate the return on your video marketing investment and assist in proving the efficacy of all your other initiatives.


Using video content to connect with your audiences is undoubtedly a successful marketing strategy. Businesses of all types and sizes may use video to promote customer acquisition, develop their brand, and enhance sales.

Now that you have a basic grasp of what video marketing is and how to design a video marketing strategy, it is time to develop yours to better assist you in achieving your business objectives!

Emergent Films is the fastest-growing local production house dedicated to producing compelling and valuable video content. No matter if you are looking for corporate or campaign video production in Singapore, we are equipped with the relevant skills and experience to come up with creative concepts that promise nothing but great success for your brand. With our dedication to our craft, we settle for nothing but the best and are committed to being with you from beginning to end – from the ideation process to the delivery of the final video.

Get in touch with us today and let us assist you in your video marketing strategy today!

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